The cover of James Robertson’s latest novel, News of the Dead , has a blurb from Ali Smith: ‘A marvellous novelist’. I spend much of my time looking at marketing techniques, when I should be reading, or even writing. Get a big hitter, preferably Scottish, like Ali Smith to say something nice about your writing and copy and paste it to all of your other books. It doesn’t need to be a novelist or writer. Billy Connolly’s good press (Jane Godley...