Greeting Card Verse High Brow Versus popular versus mainstream versus accessibl
Hi Everyone,
I'd like to throw this into the arena,
Hallmark U.K. sells over fifteen million greetings cards in the U.K.
People buy and send these cars because they convey the right sentiment and make a connection between recipient and sender, conveying messages of love, hope, support and friendship, a high proportion of these sentiments are verse base (poems) However, very few of these (poems) are recognised as poetry in its own right, why is this, even the lowest selling card verse probably outsells the top U.K. poetry collection by a couple of thousand to one. Does anyone in the group feel the need to address what the 'experts assert' as mainstream poetry.
I'm embarking on such a project and plan to publish what I believe is poetry that an be enjoyed nd accessed by all.
Thoughts anyone
ged backland
Creative Director
Hallmark U.K.