That got your attention didn't it? It's all in the heading, you see, all in the title. If we want our work to be read ' be it magazine article, book or marketing flyer ' it has to be preceded by a catchy phrase that puts the squeeze on our target to read further. With those simple ten words I've managed to flex my muscles and make you an offer you can't refuse.
How many regular visitors to the forum do you imagine were able to resist clicking on this thread? Not very many. Well, not you anyway, eh?