The 2012 John Lewis Christmas Advert

So it’s sort of nearly Christmas
We’ve seen our first tinsel
Put on our duffel coats
Checked the pockets for loose change
some shops have started playing Slade and Wham
and the first card lands on your doormat. Thanks Aviva.

Saturday staff needed at Argos.
A memo at the Coca Cola factory:
it’s time to switch to the Santa labels
and it can be so cold at 6 in the morning and you think
there’s probably a Miranda special on this year
and Home Alone.

The shops play Slade and Wham
Summer already replaced by sleighbells and mini chocolate Father Christmases
people are moaning about the new John Lewis advert
an out of genre cover version now as seasonal as chestnuts
as mulled wine held by fingerless gloves

celebrities in Sunday supplements in reindeer knitwear
Alan Carr’s wearing antlers lol
and Noddy Holder whispers ‘this isn’t Christmas’
but the shops play Slade and Wham
and East 17 and The Pogues and Mariah Carey
and that one by Paul McCartney
and in a doctor’s waiting room someone says
apparently in Bury St Edmunds they’ve had the lights on since September.
Looks like it’s Christmas again.

Poem online here: http://www.youtube.com/watch?v=q7Nz5PzDleQ&feature=youtu.be